CARS GLOBALMAG November2016 | Page 84

THE FROZEN EXPERIENCE Pure McLaren has announced its inaugural ice driving experience, taking place in January 2017. Set against the backdrop of northern Finland, 200 miles into the Arctic Circle, Pure McLaren Arctic Experience will be the only ice driving programme in the world to offer the thrill of the multi-award winning McLaren Sports Series. The programme is designed to give guests an extraordinary experience on snow-covered roads and ice track. Like all Pure McLaren events, the exhilarating programme is tailored to the driver’s needs to help them achieve their goals, whether that’s mastering the infamous Scandinavian flick or building their confidence in challenging driving conditions.