T H E C H I N E S E WAY
The
new compact SUV
DX3, the second model
born from the collaboration between Pininfarina and South East
Motor-SEM, recently made its debut at the
Guangzhou Auto Show.
The DX3, combining a sporty look with
flowing and elegant lines typical of Pininfarina, will form the basis for the future style language of the DX series as in the next 5 years,
SEM will develop together with Pininfarina different types of SUVs with the goal of forming
an entire family of products for China.
The DX3 is a new compact SUV designed
for young generations with a dynamic lifestyle.
Together with SEM Pininfarina experimented a
variety of design proposals to create an innovative vision based on the values of SEM
linked to the expectations of young customers.
DX3’s design expresses vigor and momentum through a dynamic flow of surfaces like moving water. A powerful and muscular design
with bold and generous shapes. All of these
elements are blended together in a single flow,
like in the artistic conception of Chinese Calligraphy, creating a design of perfect balance
between vigor, sport and power. The interiors
as well offer a new on board experience both
exciting and vibrant. The dashboard reminds
the dynamism of an aircraft through the strong
identity expression of the air vents. The high
precision and quality of the interior details, from
the multifunctional steering wheel and aircraftstyled gearshift to the super large touch screen,
offer an intuitive interaction and a joyful driving
experience to the user. The result is a young
and fashionable SUV that moves forward the
design expression of SEM to a new level of
confidence. The confidence of beauty.