For three months – April, May and June
2016 – this project united brave and strongminded mountaineers who took the challenge of the world’s highest mountain, and SUVs
of the Land Cruiser family. The Land Cruiser
200 and the Land Cruiser Prado have again
proved their right to be called “brave” cars,
travelling a path of 15,250 kilometers in extreme road and altitude conditions, providing
reliable support to the expedition during the
climb and coming back to Moscow without
a single failure.
All the members of the united team –
media project “Snob”, famous TV host
Valdis Pelsh’s with the filming studio “RD
Studio” and global web portal Yandex –
were able to realize their ambitions, for
they climbed Mount Everest, the highest
mountain on the Earth, and collected exclusive materials to show the world’s greatest
peak to as many people as possible.
THE CARS
The expedition started 7,000 kilometers away from the Everest base camp, and
it was essential to go all this way knowing
full well the cars would not fail.
Alexei Mochalov, the planner of the car expedition route, “The journey started in UlanUde, Russia, and difficulties began right there
as we drove through the fields and steppes
to Ulan Bator. It was March, which means
the roads were all dirt. We had three ice
bridges on the way. But surely the Land Cruisers didn’t let us down even there.”
Christina Kozlova, director of RD Studio,
“All expedition members noted the comfort
and spaciousness of the Land Cruisers’
interior. Each climber had loads of bags,
and they all fit. We even picked up the
other crews’ luggage. And I can say as a
film director: the interior is so spacious that
it is always easy to shoot inside the car “.
However, the cars provided reliable support not only on the way. The Toyota Land
Cruisers protected the mountaineers’ lives during training climbs. The climbers totally appreciated permanent mobility and possibility
to protect some team members from acute
mountain sickness by coming down and having a rest below the base camp’s altitude.
Alexander Abramov, President of the 7 Peaks Club, seven-time Everest climber, “Cars