German industry to hold ‘diesel summit’ on car emissions
With the rise of curb air pollution and after the diesel emissions scandal, which exposed cheating to manipulate test readings, German carmakers have agreed with top politicians to cut harmful emissions in 5 million diesel vehicles with an updated software.
This new engine management software will improve filtering and reduce the toxic nitrogen oxide levels by 25-30%, according to the industry association VDA. Car firms are a crucial part of the German economy, providing more than 800,000 jobs.
'Stop-gap measure'
The latest software updates would be free for motorists and would be just as effective, in cutting NOx levels, as any bans on diesel cars in cities. The VDA emphasized on the act that the software update will not cause any reduction in the car's efficiency or durability. The cars targeted for this will be those in the EU's Euro-5 category for car emissions (for new registrations from 1 January 2011) and some in the Euro-6 category (for new registrations from 1 September 2015). Among the 5 million cars, 2.5 million are Volkwagens where BMW will cover 225,000 of its cars in the Euro-5 category.
BMW will also give a discount of up to €2,000 (£1,792; $2,373) to drivers who exchange an old Euro-4 category BMW when they buy a new diesel BMW, electric BMW or Mini. Ford also conducts a similar offer.
Mitsubishi sales concept store opens in Geelong
Mitsubishi and Geelong-based dealership group Kings Cars recently opened an interactive ‘vehicle concept’ showroom in Westfield Geelong.
The latest Mitsubishi stall will provide customers the chance to experience the vehicles with the support of the latest virtual reality technology, test drive from the dedicated parking bays located near the store. Existing owners are even able to have their vehicle serviced while they shop. With many other shopping center pop-ups from brands like Tesla and Subaru. Mitsubishi aims to add value into their shopping experience by allowing customers to view the company’s range without having to go through the pressures of shopping at a traditional automotive retail environment.
CEO of Mitsubishi Motors Australia, John Signorella went on to say that this will be an exciting new direction that will enable the company to look for new ways to interact with customers. With the support of the latest technologies and by driving away the feel of traditional shopping, the company intend to reach customers more effectively and give them a shopping experience of a lifetime.
“This pilot store will allow us to take the Mitsubishi brand to the people and give us access to a wider more diverse audience in a more relaxed retail environment.”
“We aim to incorporate and test new technology, studying new operational models and use this experience to develop our existing and future network to better serve our customers,” he added.
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