Carina Kocsis :: Beautycounter The Skin Care Lookbook | Page 4

LET’S MOVE

FORWARD

Today, there are more than 85,000 ingredients on the
market used in popular products, and 90% of them
have never been tested to measure their impact on
human health. Big Beauty uses them anyway because
they can. In the U.S., no major federal law to protect
consumers and regulate personal care products has
been passed since 1938. We all deserve better.
By developing a purposeful ingredient selection
process, Beautycounter is able to screen for more than
1,500 ingredients that could potentially pose threats
to human health—and still deliver incredible product
performance.
We know that safer works. It works in our labs, in our
products, and in our customers’ lives. Whether using
synthetic, organic, or non-GMO ingredients, our
commitment is to the safest choice possible based on
the most current data and science—which we review
regularly—and to never test our products on animals.
We want you to be able to choose the best products
based on up-to-date information without having to
second guess. None of us are slowing down, but we
all deserve to move through life safely. It’s time to move
forward.

Life moves fast, and so do we—sometimes too fast. We rely on routines and accept what
we’re told so we can keep pace. In many areas of our lives, we have put our trust in
others to do the thinking for us. It’s time we start thinking for ourselves again and require
honest, diligent information so that we can make better decisions about personal care for
ourselves and our families.
Many of us already do this when it comes to what we put in our bodies. We reject Big
Food, like processed foods and junk foods, that can literally make us sick and tired. The
same is true for what we put on our bodies. Many of the so-called leaders in personal
care, skin care, and cosmetics—Big Beauty—are using questionable or potentially harmful
chemicals and ingredients.

4 beautycounter.com Be Your Beautiful.

Join us in the
movement for safer,
better beauty.