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Pro?le of Full Circle Animation Equipped with state-of-the-art hardware, software, and a trained pool of animators and networks, Full Circle Animation Studio (FCAS) leverages its resources in order to act as an outsourcing studio for overseas producers as well as develop/ produce its own content and serve the media industry. Full Circle Animation Studio (FCAS) structures its resources towards serving four (4) main product types: • Full Animation Concept, Design, Story and Production • 3rd party trailers, shorts and pilot productions • Production outsourcing • In-betweening & Clean-up only FCAS Animation experts and Toon Boom provide training, guidance and management to the studio. Given the nature of the animation business with respect to work?ows however, FCA observes three (3) sta? classi?cations for the production labor that comprise mainly of the animators: (1) permanent, (2) short term contract and (3) outsourced. The governance structure for Full Circle Animation Studios ensures that the proper controls are in place to look after production, administrative and executive functions of the company to ensure the delivery high quality and timely output.
Animation Value Chain Below is an overview of the value chain in the animation industry.
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Concept Creation! Pre- Production
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IP Development Funding Scheduling Process Integration Procurement
Production
Post Production
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Lighting Texturing Sound Effects Music Content Repurposing Digital Management
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Distribution
IP Creation Script Preparation Character Design
Story Conceptualization
Modeling Character Rigging Voice Recording Layout Animation Screenplay Storyboarding Visual Development
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Promotion Distribution Video Release DVD Release Cinema Screening TV Screening Sales
Marketing/Merchandizing
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For production outsourcing jobs, the studio engages and focuses mainly on the production stage of the value chain (green rectangular highlight) as it builds the competence and market credibility as an outsourcing studio. It is envisaged that activities related to pre-production will eventually form part of the studio s work ?ow with the development of its own intellectual properties and content.
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Volume 5: July - September 2013