Caribbean Creatives July - Sept 2012 | Page 14

C continued from previous page A R I B B E A N C R E A T I V E S Defensive registration is perhaps the primary reason for safeguarding the protection of animated content. It is to ensure that animated works are protected against infringement by others and ultimately to serve as a defense in the courts for the sole right to use, make, sell or import those works. IP can also be licensed or sold providing an important revenue stream for animation producers. In Japan for example, merchandising is becoming just one piece of a growing pie of revenues f