Caribbean Creatives July - Sept 2012 | Page 4

C continued on from previous page A R I B B E A N C R E A T I V E S The 2012 PricewaterhouseCoopers study anticipated that “during the next ?ve years, digital spending will increase at a 12.1 percent compared with just 2.8 percent for non-digital spending. 67 percent of total Entertainment and Media spending growth to 2016 will be generated by digital (Price Water House Coopers, 2012)”. Music has been deeply affected by these shifts in consumption and production processes. Global music revenues from digital trade increased by 8% from 2010 to 2011 and represented 5.2% billion US$ revenues (IFPI, 2012). Services statistics are therefore needed to capture the new digital ?ows despite some limitations. International trade in creative services is mostly collected via the Balance of Payments data (BOP). Nevertheless, there are still some data gaps and inconsistencies in BOP data for the region. Only 25% of the countries in the region are currently reporting at the level of detail necessary to obtain culture data from the BOP. These limitations emphasize the need to use complementary data sources which could help determining the revenues of musicians or performers in the region. These statistics are collected by the Copyright collective agencies. Global royalty collections reached 7.545 billion € in total domestic collections of the 232 CISAC member societies in 2010. Caribbean region accounted for 5,004 thousands euros representing almost exclusively music royalties’ collection with 4,984 thousands euros in 2010 (CISAC, 2012). Another component of services statistics are Foreign Af?liates statistics (FATS), which could help in assessing the activities of af?liates of foreign companies in the creative economy. To this end, these statistics need to be developed in the region. Use of international instruments with some regional adaptations Two key elements are crucial for the development of statistics on the creative economy for the region: a consistent de?nition of the sector and the existence of appropriate classi?cation tools. The different international organizations such as WTO and UIS have put in place several instruments to support the development of these statistics. The 2009 UNESCO FCS provides guidance for a better de?nition in culture that has been recognized as a reference for the region at both the UIS 2009 and WTO 2012 workshops. Another key element for improving these statistics is the development of relevant classi?cations. Trade in services statistics are based upon the new Extended Balance of Payment classi?cation which was updated in 2010 in the Manual on Statistics of International Trade in Services (MSITS) for which WTO was a major contributor. Cultural services are better characterized in this new classi?cation. It is hoped that when the data collection will start more accurate data will be collected. However, this classi?cation may need to be adapted to better ?t the regional perspective. The UNESCO Institute for Statistics with the WTO Secretariat has written a proposal to CARICOM for adapting the EBOPS classi?cation to the Caribbean region. The proposal introduces new subcategories on three items of the services MSITS 2010 namely; travel, charges for the use of intellectual property and personal, cultural and recreational services. The proposal could serve to better evaluate key components of the creative economy in the region such as the number of musicians who are producing their albums abroad or the cultural activities undertaken by the travelers in the Caribbean region. This proposal shall serve to initiate discussions on this topic to generate accurate international trade in services statistics in the region. In order to measure the importance of the creative economy in the region, efforts will be required to improve the coverage and the availability of cultural statistics. One of the efforts is to obtain b ]\??[?\??Y\??HY??\?[???\??H?]H[??]H??X?[?[???[Y[??\?H[?]X]]?\??X?\?H?\?\??X?YX??H[??]??\?[????[???Y?[?[???\?][??]?T?P??H[[??Y??\?[??][?[?Z?Z?\???]H?\??[?\??][?[[??Y?[?[??[?^?][??[??]X?[?\?X^H??YH[[Y[????H[\??[Y[???[\?[?]\?X??[?H??Z[??YX\???Y?\?[??\??Q????\?[?[??X[????]K??T?P?]]???&H??X[Y\?[? ? L?[?[?^X?Y?X??[? ??[X???ZX??\??^H?H??X[Y\???X?Y?HH?T?P?Y[X?\?]]???&H???Y]Y\?[? ? L ?[?X\?H ? L??Q?KY?][]\?X??\? ? L???X?]?]\??\?P???\????[[?\?Z[?Y[?[?YYXH?]??? ? L?L? M? ? L??S??[?\?[\??[X?K?[\?H[?]?[?Y[?K???N ?\?H ? ???[H ? LK??????X]]?Z[?\??Y\?^?[??K???CH??[YH ??[H H?\[X?\? ? L???