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Box 1: Panland – Panmakers of the World Panland Trinidad and Tobago Ltd began in 1993 as Trinidad & Tobago Instruments Ltd. Becoming Panland Trinidad and Tobago Ltd in October, 2006, it is the largest manufacturer, exporter and marketer of the steelpan instrument. It is located in Laventille, the heart and birthplace of the steelpan instrument. It is also the largest employer of dedicated experts in the industry. Products Panland’s wide range of steel pan products includes the color of pan collection, the medallion chrome collection, accessories, literature and media and packages. Panland also provides a comprehensive range of services, including tuning and blending, training, consultation, entertainment and powder coating. Awards Panland has won a number of awards, including the Emerging Entrepreneur of the Year – Trinidad & Tobago (1998) and Finalist Entrepreneur of the Year – Caribbean Region (2000).
Source: Of?cial website of Panland www.panlandtt.com.
What this analysis suggests is that the existing data on CARIFORUM countries’ creative goods trade is far from complete and does not accurately re?ect the contribution which creative goods trade is making to regional economies. According to Harrison (2009), several root problems account for this poor data collection. First, there is the lack of standardisation of de?nitions, methodologies of data collection procedures, methods of analysis and dissemination of data and common classi?cation systems. Second, CARIFORUM countries’ central statistic of?ces tend to suffer from inadequate human, material and ?nancial resources which make data collection and analysis dif?cult. Third, inadequate attention is paid to social statistics due to the traditional pre-occupation with economic statistics. Unless these issues are addressed, it will be dif?cult to gain an accurate picture of CARIFORUM creative goods trade or to engage in strategic planning for the sector.
Sources http://www.unctad.org/creative-economy/ Harrison, P. (2006). Issues and Challenges in Data Collection – Suggestions for Measuring the Creative Industries – A Regional Perspective. Retrieved from http:// www.caricom.org/jsp/community_organs/cohsod_culture/wipo_caricom_2006/Issues%20and%20Challenges%20in%20Data%20Collection%20%20A%20Regional %20Perspective%20-%20Philoment%20Harrison.pdf.
Creative Services
Dr. Keith Nurse & Alicia Nicholls The trade in creative services is the fastest growing component of the global creative economy. According to the UNESCO Framework for Cultural Statistics (2009), cultural services “do not represent material cultural goods in themselves but facilitate their production and distribution”. Services which are typically de?ned as having a creative element include: architectural services, advertising, cultural and recreational services, creative research and development (R&D), digital and other related creative services (UNCTAD 2010). Statistical tools for the measurement and conceptualization of services trade have tended to lag behind those for goods trade. The net result is that the true value of global creative services trade is most likely underestimated and in reality, trade in creative services is probably larger than trade in creative goods. Timely and accurate data on creative services trade are needed not just for policy planning, but are important for trade negotiators when seeking market access commitments. The World Trade Organisation (WTO)’s General Agreement on Trade in Services (GATS) is the only set of multilateral rules governing the international trade in services, including creative services. It identi?es four modes through which the international trade in services can take place. In mode 1 (cross-border supply), both the service supplier and the consumer remain in their respective territories and the service is supplied through, for example, the Internet. Mode 2 (consumption abroad) takes place when consumers are outside their home territory and consume services abroad, for example, tourism. In mode 3 (commercial presence), services suppliers establish or acquire an af?liate in a foreign country with the aim of supplying services to local consumers. Finally, mode 4 (presence of natural persons) refers to where the service supplier is temporarily present in the country of the consumer to supply services. These modes can also be applied to the trade in creative services (see Table 1). The UNCTAD Creative Economy Report (2010) provides the most complete data on world creative services trade. According to this report, between 2002 and 2008, creative services exports grew by 17.1% compared to world exports of creative goods which grew by 11.5% during the same period. In 2008, creative services accounted for 31.26% of total creative exports, compared to 23.29% in 2002. Exports of creative services tripled in value from $62 billion in 2002 to $185 billion in 2008 (UNCTAD 2010). The availability of creative services data in national balance of payments varies across CARIFORUM countries. The majority of CARIFORUM countries include data on royalties and license fees in their balance of payments, while just over half provide such data for computer and information services. In contrast, only a quarter of CARIFORUM countries include data on advertising, market research and public opinion polling in their balance of payments.
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Volume 3 July - September 2011
www.creativeindustriesexchange.com
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