Careers in Sport LIVE event programme | Page 13

Geoff Durbin Commerical Director, Careers in Sport Geoff began his extensive career in the sports business in 1986 when he joined Manchester City FC’s commercial team, his key areas of responsibility being sponsorship, advertising and hospitality, staying at the club for 14 seasons. This was the era when City’s “rags to riches” story began and Geoff played a key role as the foundations for the future transformation of the Club were laid. He moved to Lancashire County Cricket Club in 2000, responsible for driving all key commercial revenue streams. Geoff was proud to be part of the executive team responsible for delivering the stadium re-development at Emirates Old Trafford, in addition to securing the ten-year stadium naming rights deal with Emirates, the biggest in domestic cricket’s history in the UK.