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Marketing Principles
Marketing Principles addresses the ways in which marketing satisfies consumer and organizational needs and wants for products and services. Students develop an understanding of basic marketing concepts to marketing, distribution and logistics, marketing information management, product/service planning, pricing mixes promotional strategies, and personal selling. Students develop an understanding of basic marketing concepts and apply them through projects. Example projects - Promotion, Brand Development, Advertising, Logo's, Market Research, and Product Development. The North Cobb School Store is used as a Marketing Lab for pathway students to test new product ideas and promotion.
Prerequisite: None
Grade Levels: 9 - 11
Terms Offered: Fall & Spring
Units of Credit: 1.0
Quality Points: 0.0