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Advanced Sports & Entertainment Marketing
This course provides students opportunities to develop managerial and analytical skills and deepen their knowledge in sports/entertainment marketing. Topical units include: Marketing Information Management, Selling, Publicity/Public Relations, Sales Promotion, Management of Promotion, Product Mix, Pricing, Positioning, and Marketing Planning.
This is the third course within the Sports and Entertainment Marketing Career Pathway.
Prerequisite: Introduction to Sports & Entertainment Marketing
Grade Levels: 10 - 12
Terms Offered: Fall & Spring
Units of Credit: 1.0
Quality Points: 0.0