MARKETING & MANAGEMENT PATHWAY
Advanced Marketing
Course Description:
Advanced Marketing builds on the principles and concepts taught in
Marketing Principles. Students assume a managerial perspective in
applying economic principles in marketing, analyzing operational
needs, examining distribution and financial alternatives, managing
marketing information, pricing products and services, developing
product/service planning strategies, promoting products and services,
purchasing, and professional sales. This course also deals with global
marketing in that students analyze marketing strategies employed in the
U.S. versus those employed in other countries. In order to increase the
number of application experiences, students should participate in workbased learning activities and the student organization, DECA, An
Association of Marketing Students. It is highly advantageous for
students to participate in a school–based enterprise where available.
Pre-requisites: Marketing Principles, Entrepreneurship: Building a
Business
Grade Levels: 9-12
Terms Offered: Fall & Spring
Units of Credit: 1.0