CAPITAL: The Voice of Business Issue 1, 2015 | Page 93

Amalgamated Tobacco Manufacturing (Pty) Ltd
ATM AFRICA is a manufacturing plant that was set up in 2012, in the capital city of KwaZulu-Natal (Pietermaritzburg).
The main purpose of this plant is to manufacture and distribute brands of cigarettes that are competitively priced and
more readily available to the local market.
The plant boasts high-tech, modern machinery that conforms to government legislation in terms of its manufacturing
process. The plant is also set to toll manufacture cigarettes, and to supply cigarette filter rods and non-tobacco materials
for both the local and export markets, thereby generating income for local government. This plant uplifts the local
community by creating job opportunities.
ATM is a BBBEE (Broad-Based Black Economic Empowerment) company whose goal and vision is to distribute wealth
across a broad spectrum of South African society. Immense value is placed on social responsibility assistance for
nonprofit organizations and underprivileged communities. Social upliftment in the work sphere and in the community
that surrounds the company is of the utmost importance, and very close to the heart of the CEO of ATM Africa.
ATM brands have created much hype in the local and international tobacco industry. Market research ensures that the
ATM team create fresh and quality-guaranteed products that appeal to people of all sectors of the market. Prices are
benchmarked to our government’s minimum pricing stipulation and at the same time these brands are made affordable
to all, ensuring that traders and end users are in a “win-win” situation.
After having been in the market for just three years, ATM Africa has already captured a good percentage of local market
share. Participation in trade shows and advertising in trade magazines has given both the company and brands much
exposure.
The rapid growth in the market has prompted management to reconsider their plant expansion strategy, which was
originally scheduled as a five-year plan. In order to feed this growing market this plan has been brought forward and
implemented. This of course is a feather in the team’s cap.
In tandem with plant expansion there are other “new” product lines that will ripple out into the ever growing tobacco
market.

So watch this space ...

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