CAPITAL: The Voice of Business Issue 1, 2015 | Page 88

PEOPLE
in Rosettenville. Family, pride, integrity,
courage and passion aren’t just values that
sit on a wall for display — these manifest
in how the company is run and managed.
Family and informality form a large part of
how Nando’s operates. Nando’s employs
people who are passionate about food,
who have an entrepreneurial spirit and are
proudly South African.
From a marketing perspective, what
do you think has made Nando’s one
of the “top 30 hottest marketing
brands” (Advertising Age magazine –
2010) and so successful bo th locally
and internationally? With over 1 
000
restaurants in 30 countries, it is South

Africa’s most successful restaurant
group export.
Locally, Nando’s has been creating
thought-provoking, debate-sparking and
award-winning advertising and communications for 27 years. The key to success for
most of this work is the quirky and irreverent nature of the advertising and communications. Internationally, I’d say they
too have been gripped by the power of
the PERI-PERI — the most amazing flamegrilled peri-peri chicken with an awesome
South African flavour rooted in the experience!
Tell us a little about your occasion
stationery home business.

Th
wh

Nando’s holds regional competitions, followed by national finals where the best grillers are c
represent their country in the world competition. The four finalists who were chosen to repre
Africa in the 2014 Nando’s Master Grillers Challenge in London, seen in their aprons after the
cook-off, are (from left) Gift Ralekhetla (4th place), Qaphelani Nkwanyana (1st place), Menzi
place) and Richard Mokhitlinyana (3rd place). The 2013 Master Griller, Siphamandla Shabala
them. Also pictured are Hilda Sekgethela (far left) and Reshma Ramcharan. PHOTO: Supplied

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| Issue 1 | Capital