Capital Region Cares Capital Region Cares 2018-2019 | Page 91

"Young people need
the knowledge to be
successful contributors.” 
— Cecilia Miles, Loan Operations Officer,
American River Bank (pictured left)
junior
achievement
Junior
Invest in youth today for a better tomorrow
T
he time to invest in our future is
now! Through Junior Achievement
(JA), the business community has
the opportunity to influence the next
generation and build a foundation of
success and stability.
Skills gaps continue to widen as the
college cost burden shifts from taxpayers
to students and their families — Junior
Achievement tackles both issues, providing
financial literacy, entrepreneurship, and
workplace readiness education and skills
to our local youth. JA’s goal is to help local
youth be smart about money and to find
success in the work world, and implements
more than 25 programs to K-12 students
toward that goal.
JA has numerous opportunities for
partnerships to help inspire and prepare
young people to succeed in a global
economy. One of JA’s business partners,
American River Bank, assists in multiple
ways, having facilitated Economic
Empowerment programs in classrooms,
sponsored and participated in JA’s 2017
Stock Market Challenge, a daytime student
competition and an evening sponsor event,
and joined in on JA’s Crazy Bowl fundraiser.
JA can help your business take part in any
of these activities and more.
Investing in JA greatly benefits youth
on an individual basis as well as the
community at large. As the birthrate
declines, we desp-erately need more
children to support our rising senior
ratio. Investing early helps them realize
their full potential. “No youth should be
neglected in the pursuit of a bright future,”
says Susan Nelson, Junior Achievement
JASAC.ORG
of Sacramento President. “JA makes sure
those most in need have access – more
than 70 percent of the children we serve
come from low-to-moderate income
families.”
“Any business can help and we
encourage the entire business community
to give the gift of knowledge,” concludes
Nelson. “There is no more important
investment we can make in our future
economic success than our children.”
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