Capital Region Cares Capital Region Cares 2018-2019 | Page 23
n
Opinion
how mergers
can save the arts
GIULIANO KORNBERG, DEVELOPMENT MANAGER, SACRAMENTO PHILHARMONIC & OPERA
T
oday, the arts and cultural climate in Sacramento is ex-
tremely robust, and there are an incredible number of
organizations doing interesting and innovative things.
The Crocker Art Museum is embarking on a $40 million
development project to develop 3 acres of unimproved land,
aptly named Crocker Park. B Street Theatre is constantly
producing performances and utilizing the Sofia Tsako-
poulos Center for the Arts for plays, musical shows, events
and fundraisers. Capital Dance Project is completely artist
driven, with dancers choreographing all the numbers and
collaborating with incredible local talent like independent
musician The Philharmonik (seriously, check him out — he
is amazing). And one group’s resurgence, the Sacramento
Philharmonic & Opera, mirrors just how incredible Sacra-
mento has become as a cultural destination.
Both the Sacramento Philharmonic and Sacramento
Opera have had trying times. The up-and-down nature of
both groups — one had survived two bankruptcies, and one
had struggled financially, all while playing for a community
that appreciated the art forms but had stopped expressing
confidence with attendance — led to the merger of the two
groups. Thus, in spring of 2013, the Sacramento Philhar-
monic and Sacramento Opera came together to become the
Sacramento Region Performing Arts Alliance.
The hope was that with one board, staff, musician roster
and audience, the newly merged organization could oper-
ate strongly on an effective business model that produced
high-quality performing art for the Sacramento commu-
nity. The reality, though, was that the organizations were
too financially weak to successfully merge, and undefined
roles, weak direction and overspending in the early stages
led to insolvency in the 2014-15 season.
Since then, however, the organization has rebound-
ed. With some initial outside consulting help, the group
focused on small benchmarks to move from insolvency
to viability to stability. Individual concerts became full
seasons, modest fundraising and ticket sales turned into
record campaigns, opera returned to the stage, the group
developed a more significant community presence, and
the budget has increased every year — all while working to
grow and cultivate the staff and board. As John McCann,
president of Partners in Performance and one of the early
consultants to help the organization come back, says, “The
Sacramento Philharmonic & Opera is the resurrection story
in this country.” Sacramento can call this group its own and
can stake a claim as host city to one of the highest profile
rebirths in the classical performing arts world.
Sacramento can also say it houses one of the few merged
orchestra and opera companies in the country. While merg-
ers in the orchestral performing arts field aren’t unprece-
dented, they have been rare. Two high-profile cases include
the Utah Symphony and Utah Opera merging in 2002, and
the formation of the Dayton Performing Arts Alliance after
its orchestra, opera and ballet all merged into one organiza-
tion in 2012. Yet recent conversations I’ve had at conferences
with fellow orchestra managers across the country suggest
that this merger model and “new wave” of operating might
not be far off. Especially in cities with regional orchestras
like Sacramento, the formula beginning to repeat itself —
solid philharmonic, financially struggling opera company
(opera is the most expensive performing art with singers,
musicians, and chorus, plus sets, staging, costumes and
lighting) and preliminary discussions about how to bring
them together.
The field as a whole is already seeing a decrease in en-
gagement, especially as it relates to opera, and both orches-
tral music and opera are too important to go away. They
are some of the oldest performing art forms and have been
shown to greatly benefit both individuals and entire com-
munities. Without these groups, the cultural bedrock and
crown jewel of a region will be gone. Mergers might become
more common out of necessity, yet while other groups be-
gin to tussle with this issue, the Sacramento Philharmonic
& Opera have already merged — after an initial break-in pe-
riod — and are thriving. Here again, Sacramento can state
with authority that it is on the leading edge of innovation in
the classical-performing-arts sector. n
comstocksmag.com | 2018-19 CAPITAL REGION CARES
23