Canyons Presentation 1 | Page 38

AGENT TO AGENT BROKER OUTREACH LAUNCH STRATEGIES / NETWORK OF BUYER’S AGENTS / LAUNCH PROGRAM We are also highly regarded by other agents from neighboring brokerages and have relationships to ensure that your project will be on the radar of all local buyer’s agents. / SALES MEETING PRESENTATION Our weekly sales meetings are a powerful forum for project promotion. These productive gatherings provide the top agents in our company with a comprehensive review of the past week’s activity, project reports and updates, as well as business and industry news regarding marketing, regulation, contracts, and risk reduction. Nationally known industry consultants and guest speakers interact directly with our agents creating unique learning opportunities. Our sales meetings are a one-of-a-kind collaborative atmosphere, providing a direct conduit for frequent promotion of our projects. / COOPERATING BROKERAGE PRESENTATION Our sales teams continually arrange events at local brokerages to inform, market, and educate our peers regarding current developments. Ambassador programs can be created based on initial commitments to training or successful sales transactions. The most successful real estate projects over the past 20 years were launched under our banners. Launches depend on a customized strategy designed for your project and can include incentives, founders, and reservation programs. We design and create marketing materials to promote our developments. Each project’s unique message and story is promoted and showcased to effectively market our projects. / MARKETING MATERIALS - - - - - - - Current availability and pricing Floor plans of available developer offerings Cost of ownership Amenities Frequently asked questions Awards and accolades Press releases / BRANDED AGENT AND CLIENT PROMOTIONS Branded promotional items are an effective marketing strategy that brings recognition of our developments to the marketplace. Strategic use of these promotional products can enhance and drive sales. With close to 450 agents, we have the most successful brokerage network in the state. In our weekly sales meetings, we present each new listing and developments to our attentive and vast network of agents. These productive gatherings provide the top agents in Utah with a comprehensive update of the past week’s activity, new listing reports, and development updates, as well as business and industry news.