Canyons Presentation 1 | Page 34

DIGITAL MARKETING AND ADVERTISING / MOBILE MARKETING We have an app for that. 20% of buyers use smart devices to search for real estate. Berkshire Hathaway Utah Properties has a free mobile app to assist buyers in our marketplace. Property listings displayed through our app include large photos, compelling descriptions, and your agent’s contact information. If there are buyers looking, your home will be found. / DEVELPOMENT SPECIFIC CUSTOM WEBSITES Microsites are websites specifically created for our development listings that contain all the information needed to effectively promote the project. Development microsites are easily shared via social media channels and e-marketing blasts, giving our projects the competitive edge. LISTING SYNDICATION As more and more consumers move their property searches online, you can be sure that your listing will be showcased globally and locally on strategically selected real estate searching sites. When it comes to promoting your listing across websites, we believe in both quality and quantity. “ Berkshire Hathaway HomeServices’ network covers 98% of the highest quality syndication networks.” Known for its reliable statistical information and trustworthy brand name, Realtor.com garners around 25 million visits per month, and consumers tend to spend 3-4x longer on the site than any other real estate syndication website. / SOCIAL MEDIA AND DIGITAL MARKETING According to reports on real estate buyer behavior, Facebook is the most important social channel when it comes to marketing listings. With over 15,000 likes from 30 different countries, we are ahead of the competition when it comes to leveraging the popularity of one of the most utilized global platforms to build interest in your home. In addition, our in-house digital marketing team has the capability to design and assist with the implementation of a comprehensive social media campaign and advertising program. With Facebook rapidly distinguishing itself as the most successful vehicle for online advertising, it’s best to work with a brokerage with the in-house ability to place highly trafficked ads on your behalf. Mansion Global is a premier digital destination connecting the world’s affluent international real estate buyers with prestige properties across the globe. Our luxury listings can be viewed anywhere in the world through Mansion Global’s multilingual website. Listing syndication sites are the most visited real estate search engines online, which is why we ensure that each BHHS Utah listing is automatically posted to Trulia, Zillow, and Homes.com. Consumers searching on these sites will find your home. We leverage the Wall Street Journal’s Digital Network of affluent global audience consisting of 35 million+ monthly visitors by showcasing every Utah Properties’ listing on WSJ.com. The WSJ platform is globally searchable and has powerful filters that allow users to refine their search to match their specific criteria. All of our listings will be seen on wsj.com, europe.wsj.com and asia.wsj.com.