Our comprehensive approach to development marketing integrates the latest in digital, print, and agent outreach.
We have the tools to design and execute a holistic campaign that casts a wide net to potential buyers.
DEVELOPMENT CONSULTATION
AND REPORTING
orm
istribution
platf
d. determine
d
/punch
list
e. walk
through
on
orientati
f. new
owner
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vs
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and
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f.
title
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how
much
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Pre
model
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ery/
tion
gall
h. rma
j. rental
info
lays
h
i. disp
1. Researc
ls
competition
materia
17. Launch
a. existing
ts
ii.
nist
ket
voids
ptio mar
a. special
even
rece
iii. ner
?
b.
plan
i. event
ing
train c. supply
and
demand
team
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ii. lim
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d. feasibility
j. team
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iii. Dat gen
ition
abase
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7.
ag
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g
a
need
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is
the
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c a. olla reporting
a. fillin
policies
ographics/
psychographic
b. registration b. dem
c. evite
enities
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3. Brandin
f. site
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truction
/ OFFERINGS INCLUDE
-
-
-
-
-
-
-
-
-
Development consultation
Customized development listing strategies, marketing, pricing, reporting, etc.
Professional in-house photography and videography with drone capability 3D virtual tours
Custom design of property flyers and brochures
Targeted direct mail campaign strategies and print advertising strategies
Comprehensive digital marketing program including social media assistance and online advertising campaigns
Agent-to-agent and broker-to-broker outreach
Launch strategies
Reporting
Please find below an introd
uctory marketing proposal
that outlines most of the
expenditures we anticipate
you to incur during the next
few years of the Developme
projec Please
t. Our find
introd
exper below
ience an
marke
indica
nt
ting alloca
tes uctory
that you
propo te sal
should
that ximat
outlin ely
expen sales
es 1.5
diture
most
appro
your gross
s we s antici
pate
dollar
you
to of
3% the
to
incur
of
to your marketing
durin
g the
next
campa
few the
ign.
years
Expec
t. Our
of two
the Devel
t that
years projec
exper
will neces
ience
opment
first
indica
sitate
to three
tes dollar
more
that you
marke
should
ting
alloca
te
s
that
appro
your
ximat
ely 1.5
sales ting
also noted gross
dollars to your marketing the later years of the
to 3% of
the marke
projec
I have
ditures our comp campa
b. temp
&
cons a. name
ign.
Expect that the first t. two
years will necessitate expen
will
incur.
to three
more marketing dollar any
ns
me
ptio
18. Funding
s that the later years of the
b. g
o the
c. sales
ncin
noted
Preli also
the marke
project. I have
mina
ry Strat
ain
mortgage
fina c. logo
egies ting expenditures our company will
a. obt
incur.
PR
9.
• BHHS Utah will review
sis
archit
y
ectural and site plans, finish
a. stor 4. Market
analy
Preli
Strat and
and fixture selections
and mina
egies
provid ry
e input
suggestions to match marke
b. press
kit
a. pro-‐forma
• BHHS
t demand.
• BHHS
will input
review regard
Utah Utah
will give
archit ing
ectura
l and
tion
rates
optim
um site
b. absorp
unit plans,
config finish
provid
se
urat io and
densit and
e input
10. Advertising
elea
ns, fixture selections
ies
r
and
to
n
ull
enhan
sugge
f
s.
esig
stions
ce
v
d
sell-ou
to
nd
ited
match
a
t.
market demand. sizes, and
sing-‐lim
• BHHS
a. ad
concept
c. pha min
• BHHS
Utah
will st
give
Utah will
input depos
ation
egies
sugge
regard
a buyer
optim
t
deter
um unit
it ing
timeli
config
ne and
associ
ies
sizes, and
b. ad
placemen d. pricing
strat
payou densit
ated uratio
comm ns,
t timeli
ce the
sell-ou
ission
ne to to enhan
t. st numb
enable
g
ricin
highe
p
al
initi
er of pre-sales.
• BHHS
i.
• BHHS
Utah consu
will sugge
c. tracking
Utah will
a buyer
depos
nts
lt with st the
it timeli
interio
and ghout
r design
associ the
firm ne throu
ated projec
ii. deposit
amou
comm
• BHHS payou
timeli
ne to e enable
Utah t will
t. ission
provid
highe
11. Direct
Mail
st
market the
numb
ases
analys
er of pre-sa
is
ncre
i
to
e
find
les.
•
produ
BHHS
pric
ds
ct
Utah
voids
iii.
pricing strategy. will consult with the interio
to optimize the
a. postcar
r design firm throughout
• BHHS
the project.
Utah review
• BHHS
will provid
sletters
Utah will
e ct
marke
b. new 5.
t
Marketing
analys
produ
is e to to find
pricing relativ
produ
ct to
voids
r
udget
absor
to optim
g strate
ption
possib pricin
secure
le reven
highe ize
ue. gy.
a. developer
b
st the
c. developer
lette
• BHHS
• BHHS
Utah analyz
will review
Utah will
ting
b. timetable
produ
ct ts
pricin
e target
relativ
marke
e to to absor
12. Digital
Marke
and g platfo
rms
to
secure
le reven
guara ption
buyer possib
ials
highe
ue.
ntee
s
are
st
ater
poten
m
reache
t
tial
rds
d.
prin
e-‐ca
c.
a.
• BHHS
• BHHS
Utah produ
will analyz
Utah will
e target markets and platfo
i. brochures
ce
b. blogs
rms
to guara
ic marketing
buyers are reached. timelines for specif
ntee poten
loor
plates
tasks
and initiat
ives. tial
ii. floorplans/f
c. newsletter
• BHHS Utah will produ
Marketing
ce timelines for specific marke
iii. maps
ting tasks and initiatives.
13. Website
• BHHS Utah will develo
folders
t
p a comprehensive marke
iv. presentation
Mark
a. developmen
eting
ting plan
which will includ
cross-
marketing, media, timing
e
ists
AbsorpHon
F
orecast
&
P
ricing
l
e
pric
and strategies.
v.
ting
• BHHS
b. hos
Utah
• Devel
will
develo
oper
p
will
12/1/14
a
comp
hire
s
rehen
a
ard
marke
c
ting firm to craft sive
marke
ting is plan
vi. note
loper
sites
agreements
a vision
w e hich
cross- --Posi
c. SEO
that
marke tionin
compelling
ting, g media
uniqu
and will include
deve
and
REP
and strate
is the , timing
C/Reservation
gies.
found
orporate
c
ation
rom
f
of
vii.
•
s
a
succes
Devel
link
sful
• BHHS Utah oper
long term development.
d.
Recent
Sales
History
(1/1/2013
-‐
Current)
2014/2015
List
Price
Range
hire
marke
will will
assist
to a evalua
to se
craft
te ting
a vision
and firm
propo
that ting
is unique and
possib
viii. Q&A
le marke
#
of
units
ales
Average
edia
#
units
consid comp
ial
S M
er. elling--Positioning is the foundation
to
14. Soc Avg
rms
of a successful long firms
latfo disp
Pricing
• BHHS
closed
$PSF determ
remaining
Sq
lays
F
t
Avg
Sales
$
Low
High
Average
PSF AbsorpHon
Forecast
& •
ine
p d.
term development.
Utah devot
BHHS
will e assist
Utah will
a.
to evalua
te
and
as much
egy
propo
time
trat
se
s
12/1/14
possib
as
neede
aign
le the
marke
d
to
consid
amp
work
c
ting
er. ew of
al
with
a detailed overvi
firm
to firms
b. on-‐line 5 e. visu
provid to e
sales
phy
1
bedroom
3
$360,333
$530
833
$370,000.00
$499,000
$522
histor
ogra
y
and
hot
challenges, as well as
• BHHS
tyle
p
lifes
Utah
assets
will
R devot
and attrib
t amenities,
struction
9
2
Bedroom
6
$674,500
1,576 i.
$595,000.00
$473
phy
Recent
Sales
H $895,000
istory
(1/1/2013
-‐
Current)
2014/2015
List
utes.
Price
ange e as much time as needed to work curren
ogra
15. Con $545
with the firm to provide
detail will
itectural
phot $1,500,000
• BHHS a Utah
ed overvi
ii. arch
3
Bedroom*
1
$1,710,000
$768
18 n
2,185
$850,000.00
$538 Avg
Sales
of past
sales campa
draw ew
histor igns
#
of
units
#
units
Average
a. owner
liaiso
from
y and to challe
as well
ensur nges,
as curren
assets
e propo
ne
4
Bedroom
2
$1,646,180
$620 change
o 2 rders
2,765
$1,550,000.00
$1,800,000
$606
attrib
sed campa
utes.
closed
$PSF
remaining
Sq
Ft compelling
Avg
Sales
$
Low , and
High
Average
PSF
iii. dro
ign t is amenities,
fresh,
and
releva
b.
nt.
• BHHS
Total
12
34
Utah condu
• BHHS
will draw
Utah will
from
iv. 3D
es
past campaigns to ensure
ct focus
c. issu
group
Sales
ProjecHons
comp
sed groun
1
bedroom
3
$360,333
$530
5
833 for pre-sa
$370,000.00
$499,000
$522 s to gather inform
campa
elling, fresh,
ation propo
ign is
and lay
o
and releva
les
dwork
nt.
v. 2
vide
B
edroom
6
$674,500
$545
9
1,576
$595,000.00
$895,000
$473
•
sel
16. Legal
BHHS
• BHHS Utah will
Utah develo
will condu
loper
coun
focus
ine
deve
group
p and ct imple
s to gather
1
$1,710,000
$768
18
2,185
$850,000.00
$1,500,000
$538
%
+/-‐
in
Unit
Strategy
3
Bedroom*
ment
inform
a. determ
a sales
ation
strategy,
for pre-sa
6. Sales
sure
and
lay
which
groun
les
with
fits
will
regard
s
be
ene
b
s
modif
to
marke
nd
ied dwork
a
s
isclo
4
B
edroom
2
$1,646,180
$620
2
2,765
$1,550,000.00
$1,800,000
$606
t
sales
Over
prior
Discount
%
price
d a. feature
trends and demands.
b. selle %
r’s
• BHHS
• BHHS
Utah sugge
will d evelo
Utah will
p and
Total
12
34
year
Projected
#
of
Units
increase
IncenHve
imple
st marke
ment
a sales
t positi
strate ent,
oning
gy, which
, media
b. objections
c. CC&R’s
placem
and ad will be modified
igns. regards to market trends and dema
Sales
ProjecHons campa with
nds.
pts
• BHHS Utah will sugge
2015
0%
8
0%
-‐7.0% c. scri
st market positioning, media
placement, and ad
2016
43%
14
7%
-‐5.0%
%
+/-‐
in
Unit
campaigns.
d. focus
groups
2017
2018
Total
-‐43%
-‐50%
8
4
4%
3%
-‐4.0%
-‐4.0%
Projected
Over
prior
sales
year
#
of
Units
34
2015
0%
8
2016
43%
14
*
the
sales
price
of
the
3
bedroom
Residence
was
"undisclosed"
to
the
Park
City
MulMple
LisMng
Service.
The
MLS
provides
a
sales
price
of
9 8 5%
of
the
2017
-‐43%
list
price
as
the
sold
price
for
staMsMcal
purposes.
OSen
when
a
price
is
"un-‐disclosed"
it
is
assumed
to
be
deeply
discounted.
2018
-‐50%
4
-‐Projected
number
of
unit
sales
in
a
year
are
in
the
reasonable
side
of
aggressive
and
are
largely
effected
by
the
actual/perceived
"Vail
Effect".
Actual
34
snow
fall
as
well
as
early
and
late
season
ski
condiMons
will
have
a
large
effect
on
the
number
of
Total
transacMons.
%
price
increase %
Discount
IncenHve
0%
7%
4%
3% -‐7.0%
-‐5.0%
-‐4.0%
-‐4.0%
890 Main Street,
Park City, UT 84060 • Phone
: 435-649-7171 • bhhsutah.co
m
890 Main A Street,
member Park
of the City,
franchis
UT e system
84060 of • BHH
Phone
Affiliate
: 435-64
s, LLC 9-7171 • bhhsu
tah.com
A
of o the
franchis
sales
price
o u f
nit
the
3
bedroom
Residence
was
"undisclosed"
to
the
Park
City
MulMple
LisMng
Service.
The
MLS
provides
a member
sales
price
f
95%
of
the
e system of BHH Affiliates,
-‐Timing
and
success
of
Vail's
planned
improvements
to
the
resort
will
have
a
large
effect
on
Mming
*
o t f
he
the
increased
sales.
LLC
list
price
as
the
sold
price
for
staMsMcal
purposes.
OSen
when
a
price
is
"un-‐disclosed"
it
is
assumed
to
be
deeply
discounted.
-‐
Percentage
increase
in
sales
price
are
a
bit
more
conservaMve
and
are
based
more
on
historical
greater
Park
City
market
condiMons.
As
the
market
-‐Projected
number
conMnues
to
improve
and
inventories
stay
at
reasonably
lower
levels
there
will
remain
upward
pressure
on
pricing.
of
unit
sales
in
a
year
are
in
the
reasonable
side
of
aggressive
and
are
largely
effected
by
the
actual/perceived
"Vail
Effect".
Actual
snow
fall
as
well
as
early
and
late
season
ski
condiMons
will
have
a
large
effect
on
the
number
of
transacMons.
-‐Timing
and
success
of
Vail's
planned
improvements
to
the
resort
will
have
a
large
effect
on
Mming
of
the
increased
unit
sales.
-‐
Percentage
increase
in
sales
price
are
a
bit
more
conservaMve
and
are
based
more
on
historical
greater
Park
City
market
condiMons.
As
the
market
conMnues
to
improve
and
inventories
stay
at
reasonably
lower
levels
there
will
remain
upward
pressure
on
pricing.
OUR BENEFITS & DIFFERENTIATING QUALITIES