We apply a hands-on-strategy to developments, working directly with land owners, planners, architects,
and engineers to maximize market acceptance and profit. Our vertically integrated process allows us to
strategically assist clients with all aspects of development and production:
/ PRELIMINARY MARKET RESEARCH
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Real estate market analysis supporting optimized neighborhood choices
Site-specific feature and benefit analyses to maximize value
Site and master planning visioning and review
Entitlement consulting, support, and coordination
Assistance with design and integration of Plan-to-Property strategy
Market Value Analysis relative to pricing and absorption models to maximize assets
/ DESIGN AND DEVELOPMENT MARKETING
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Architectural and site plan reviews to match market demand
Determine optimum unit configurations, sizes, and densities to enhance sell-out
Planning guidance with regards to cost/benefit of various floorplans, features, and amenities
Selection recommendations for finishes and fixtures that are consistent with market demand
Review of interior design selections and detail
/ SALES AND MARKETING CONTINUED
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Market positioning, media placement, ad campaigns, and agency recommendations
Identify the most competitive mortgage financing alternatives
Special event conception and implementation
Coordinate broker outreach across entire local network of real estate professionals
/ ONLINE AND OFFLINE MEDIA
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Online website production with microsite integration availability
Strategic social media outreach campaign planning and execution
Design capability for print, advertising, and sales materials
Advise on local, national, and international media marketing offerings
Coordinate cross-marketing, media, timing, and strategies
/ REPORTING
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Recommend Customer Reporting Management (CRM) systems
CRM implementation an d training
CRM produced sales reports including traffic, leads, and follow-up
Inventory market and “sales vs projections” reviews
4th FlooR WaldoRF astoRia paRk city
1-BedRoom WaldoRF astoRia paRk city
Residence type 1a - 741 sQ. Ft. | 1 BedRoom 2 Bath
/ SALES AND MARKETING
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Determine market voids and competing properties to optimize pricing strategy
Develop marketing plan
Review and direct product pricing relative to absorption to secure highest-possible revenue
Analyze target markets and distribution methods
Timelines for specific marketing tasks and initiatives
Sales strategy with regards to reservation vs. REPC
Establish and train sales teams to meet sales benchmarks
Conduct and manage project launch
Create timeline for reservation to REPC conversion
Review ongoing sales strategy and modify with regards to market trends and demands
Manage onsite sales centers and models as required to maintain maximum exposure
■ SA/SB - STUDIO RESIDENCES
■ 1A/1B - 1 BEDROOM RESIDENCES
■ 2A/2B/2C/2E - 2 BEDROOM RESIDENCES
■ 3A/3B - 3 BEDROOM RESIDENCES
WALDORF ASTORIA PARK CITY
suites aVailaBle: 3164, 4124, 4128, 4136, 4162, 4167,
UNIT TYPE 1A - 741 SQ FT | 1 BEDROOM | 2 BATH
SUITES AVAILABLE: 3164, 4124, 4128, 4136, 4162, 4167,
5124, 5128, 5164, 6128, 6164, 7124
5124, 5128, 5164, 6128, 6164
WALDORF ASTORIA PARK CITY - UNIT TYPE 1A
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DEVELOPMENT SERVICES