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team with execs from major beverage companies including Cott and Black Velvet Whisky. Most recently we added execs from Sierra Nevada Brewing and Asahi Beer. We’ve also brought in a senior entertainment industry executive, which will help create new avenues for consumer marketing. So far, the reviews of our products confirm that they deliver on their promise of tasting the same as their beverage alcohol counterparts, and they have similar doses.
We’re also working to provide investors with exposure to a variety of third-party cannabis beverages by building a large co-packing facility. Co-packing is a key component of how several of our team members turned Cott into the third-largest beverage company in the world after Coke and Pepsi. We have one of Cott’s past presidents and one of their past CEOs on our team, and they’re helping us deploy the same growth model for cannabis beverages.
CCIM:
TNY: Cannabis beverages won’t be legal in Canada until up to a year after smokable products become legalized for adult use, so we’re working on that timeline. That being said, it can take up to a year to build out a bottling facility, so we hope to finalize and announce our plans (and partner) for Canada soon. By the time Canada legalizes drinks, we’ll be able to deploy over a year of learnings from live consumer experience in California to design our Canadian products. In the meantime, California remains the focus.
CCIM:
TNY: We hope to have all or most of our key products out by Labor Day. These include the coconut rum (which will launch shortly), cinnamon whisky, Italian amaretto and two more single-serve ready to drink cocktails like the margarita.