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CCIM:
(1) “premium organic”;
(2) “purpose-built facility [with] fully financed capacity”, and
(3) “dedicated to TGOD’s beverage division”.
When one typically thinks of consumables, one does not usually think of “premium grade” inputs as part of a recipe. In the cannabis environment with a near homogenous product where advertising and traditional branding marketing is prohibited – is this cornerstone to your strategy for product differentiation?
TGOD: Organic inputs are one of the most important aspects to creating these higher margin products. Pesticides are not separated during the extraction process, so if you start with an organic input, we can eliminate all the post processing steps of removing any chemical pesticides used in the grow. The consumer is assured they’re consuming safe, certified, organic products. Not only that, but Organic is an internationally recognized brand in itself. We have seen a growing demand for organic products across all industries. The acquisition of Whole Foods by Amazon was a clear signal that organic is important to the consumer and is here to stay. We view cannabis as no different, consumers are more educated and focused on what they are putting into their bodies today more than ever. Organic is in our name for a reason, it is who we are, and it is the lifeblood of our entire organization from the soil up.
CCIM: