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w even in 2016 all knew that there was a movement towards healthy drinks and cannabis and hemp infused beverages were often described as tasting like “swamp” or even “bong” water. Many companies loaded their drinks with corn syrup and various artificial flavors and colors. However, because we connect the dots so you don’t have too … we correctly predicted that companies such as The Tinley Beverage Company with its many executives from the traditional beverage industries would lead the way to healthy great tasting infused beverages. Ever wonder why cannabis edibles are typically cookies, brownies, and gummies? Lots of flavors and sweeteners to mask the flavor.
w We also predicted that companies such as Lexaria BioSciences Corp (OTC:LXRP; CSE:LXX) would prove instrumental. Lexaria is no stranger to you as once again we were the only relevant source discussing Lexaria ongoing starting back in 2015. Lexaria’s tech is a bit too complex to discuss here but basically it masks the flavor profile of the hemp or cannabis with a growing body of evidence confirming their tech increases the bioavailability of hemp/cannabis as well as the acceleration. In other words, an often cited obstacle to edibles and beverages is the time delay from consumption to effect. Lexaria’s tech could reduce that to minutes and therefore a cannabis infused drink could mirror that of its alcohol based counterpart. Lexaria’s tech is also proving successful in the edibles markets. Remember, 50% of adults would try legal cannabis in an edible or beverage.