However, it was alleged that Kveton quickly began to dislike the way that the broash young CEO did business. Shortly after becoming Vice President, Kveton launched a lawsuit against Dietrich alleged “drug use at work” and "improper sexual activities”. Dietrich was forced out from being CEO.
He quickly regained control of the company, having used his shares he retained to rally stockholders, and replaced Kveton and the board that had ousted him.
Dietrich said he hopes the profits of COWA can sustain the company in the future. He feels that with the advertising they are able to offer, they have all the services they need to operate successfully.
“The COWA team has really done a lot with very little,'' said Chris Alameddin, President and CEO. “My team of under a dozen full-time employees has been working from six months to three years and has demonstrated the ability to work nimble with little overhead.”
Alameddin noted that the company started merely selling soil nutrients and now sells a great variety of products needed for cultivation. He is eager for COWA to take advantage of MassRoot’s highly visible brand recognition.
“We’re excited to see what they bring. We think it will take their business to the next level,” Dietrich said.
In addition to their supply chain focus, they seek to create a point system for a rewards program similar to airline miles and credit card reward points.
“We are exploring rewards, like airline rewards, and believe there is a significant need for that program. Our goal is to incentivize at specific dispensaries and by brand,” Dietrich said.
Dietrich maintains that this is the purpose of the blockchain company MassRoots purchased last year. Blockchain is also used in cryptocurrency.
“We are excited about the potential that it can unlock,” he said,“We are trying to offer a complete suite of services integrated in the same platform,” Dietrich said regarding his company’s great efforts at diversification.
On July 16th, Graham Farrar, Charles Blum, and Cecil Kyte resigned from the board. They had been there a little more than a year. Kyte and Blum joined the board at the end of 2017 along with Nathan Shelton after Dietrich had regained control of the company from Scott Kveton.
“We are excited about the potential that it can unlock,” Dietrich said,“We are trying to offer a complete suite of services integrated in the same platform,”