CANNAINVESTOR Magazine U.S. Publicly Traded March 2018 | Page 92

Case Studies

92

CASE STUDY TIE IN TO THE ARTICLE THIS MONTH

3 Evidenced Based Investing with an anticipatory injection for good measure. Call it what you want – Evidence Based Investing or modified variants of Factual Based Investing, Passive Investing, Buy and Hold, Fundamental Analysis Based Investing, Top-Down Investing, etc – no matter the name given It’s Still Rock and Roll to Me!

3 Overall lack of coverage of the potential for AOI – perhaps due to the possibility that AOI itself may have a lack of interest in using paid stock promoters.

3 Diversification is key. Diversification is analogous to “location location location”

3 Know Your Client – if you are considering investing in AOI then think yourself as a client of AOI’s and would you pay AOI for the potential ROI? Shareholders are stakeholders.

3 CannaTourism! CIG, one of the Canadian intended M&A targets, is a licensed producer with a sales license and should have their oils sales license approved before long. Canada has indicated it will be legalizing edibles in 2019. Canada has the potential to lead the world as the CannaVaction destination of choice (refer to our current Canadian edition).

3 ECOFORMING! Since my first article in early 2016 I wrote that tobacco was coming. We also introduced the term Ecoforming and Ecoforming can happen at the macro level or the micro (company) level. AOI, a NYSE listed company, expanding internationally into the cannabis industry is a proof positive that Ecoforming is occurring.

Although all content is for discussion and information purposes and is not to be considered investment advice, if I did have an opinion on AOI I would refer back to the quote that “a picture is worth a thousand words” and even suggest that for those still uncertain about investing in this industry that AOI just may be your Bridge Over Troubled Water.