CANNAINVESTOR Magazine U.S. Publicly Traded March 2018 | Page 75

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Wait a minute - you thought you this article was about Evidence Based Investing! Do you remember the movie “The Karate Kid”? The hero of the story wanted to learn martial arts from a master but instead spent months if not longer “wax on … wax off” and painting a fence. In the end, the muscle memory associated with those never-ending chores formed the basis of the martial arts discipline unique to the master. Having read the above, you are now well versed in the concepts of Evidence Based Investing.

Evidence Based Investing is a rebranding and modernization of a passive investment approach. It is factual based. It is buy and hold and is driven more by Fundamentals than it is by Technicals. It is “invest long and prosper” and it is “connecting the dots”. In the summer of 2016, we wrote about Pharmacan Capital Inc. Since then it had a complete facelift and is now Cronos Group Inc (CRON) and is the first industry company to trade on the NASDAQ. Our coverage of CRON was evidence based yet also anticipatory and factored in the Ecoforming such as NASDAQ denying MSRT. In this industry, it is not possible to truly be evidence based because the regulations, markets, and many companies are either in their infancy (and are changing quickly) or have yet to come into existence. Forward thinking prospective

evidence based investing

strategies have always

been the CannaInvestor

Magazine advantage.