CANNAINVESTOR Magazine U.S. Publicly Traded June 2019 | Page 184

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From a

Retail

Investor's

Perspective

(1) To view the industry as a vibrant ecosystem subject to the forces of Ecoforming. As with all ecosystems, much may vanish over time and there are predators and disasters seemingly around every corner – challenges, obstacles, and threats … and of course opportunities.

(2) That awareness and education will pave the way for acceptance as this industry migrates from a black market to healthy legal regulated market.

(3) That there will be an ongoing global paradigm shift towards health and wellness that has a preference of natural over synthetic.

My case study this month indeed brings this all together which is why, in my opinion, we lead the field and why others use our content for their own purposes – learning, awareness, investing, health & wellness, and so on. And also why what you read and see each month in CannaInvestor magazine may be replicated or parroted by others such as company lists ranked by revenue.

We plainly stated Forbes and others were perhaps incorrect when they predicted that there would be no NYSE and NASDAQ listings until cannabis is rescheduled federally. We predicted when it was time to look to the USA companies rather than Canadian ones. That is your advantage – the CannaInvestor Magazine advantage. Articles such as this one appear to have little to do with investing but by now you know that in fact such content has everything to do with successful investing in this industry and to be clear “investing” refers to increasing your education and awareness or perhaps investing in a new career – as well as what may be seen as the more traditional definitions of the term.

See you next month and remember that this content is purely opinion to raise awareness and to facilitate discussion. It is not advice of any kind and no recommendations are being offered.