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In just a few short years, we have seen investors swarm like a hive of bees from producer to producer as licenses to cultivate or to produce were awarded. Then the dollars moved based on the granting of sales licenses. Extraction is currently the rage and we know the smart money will migrate to edibles and beverages and other delivery systems and finished goods (topicals and beauty lines for example). But is anyone focusing on the one common element to all of these aspects within the industry? That aspect of course is the plant itself. It is the plant that I refer to as the essence or the core of the industry.
Investors take for granted that the plant exists … is cultivated … and is transformed into an end product even if that end product is as close to the original state as possible such as dry flower. But what if I was to suggest to you all of that may change … yes, this is a CannaInvestor Magazine From The Retail Investors’ Perspective hypothesis.
For those of you have toured producers and cultivators or have self-taught you know that male plants are bad. Producers and cultivators often will go to great lengths to irradiate the male threat on detection. Cloning techniques are adopted and/or feminization. To perhaps better appreciate where I am going with this, let’s look at where we are today and how we got here.
We know as fact that for reasons not found in science that there was an effective global prohibition of cannabis. Medical and scientific research were curtailed to say the least. Strains in the black market supply tended to be those with higher levels of THC without much regard to other cannabinoids and to be fair – how many criminals tasked with growing cannabis would know about other cannabinoids in the plant and their role in promoting health and wellness including the treatment of an array of medical conditions? In science, this is an example of bottlenecking. Think of a large bottle full of several plants of each strain … and over time the neck of the bottle was sized so to only allow the ones with higher THC to leave the bottle.
From a
Retail
Investor's
Perspective