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What’s your Next Big Thing? You need to show that you’ve got something big in the pipeline. It doesn’t have to currently exist — it can just be in your head — but it must have a connection to what you’re currently doing or it won’t be credible. Investors are greedy for some “Next big Thing,” and they’ll buy more stock based on what’s (hopefully) just over the horizon.
Most microcaps treat their investors like crap, which is really dumb because a company’s shareholders are its best prospects to buy more shares. That’s why you should make them feel special. Tell them what the company is doing, on a regular basis. Share your dreams. Encourage them to feel they’re part of an incredible adventure. Seduce them … entice them to fall in love with you. They’ll soon start bragging to friends and family about “their” fantastic company — giving you a free sales staff.
A good pitch-deck for early-stage/retail investors is essential. It needs to be focused, bulleted, fast-moving. Grab investors’ attention in the first 30 seconds or so, or you’ll lose them. Add some charts, graphs, illustrations. BTW, most cannabis companies are total failures in this area.
The media is starved for fresh content. Editors and TV producers are especially needy, and cannabis is hot. You can also reach them directly, without going through expensive PR people. You just need a good story, preferably with a “grabber.” Social media can also publicize a company for a tiny fraction of what it cost a few years ago, and do it far faster, cheaper.
Dare to be different in a non-flaky way, because “me too” marketing gets lost in the crowd. Fortunately, cannabis is publicity heaven so go all-out, all the time — anything to create some buzz. All you need is a plausible story-line, a good “angle,” then let ‘er rip! (Of course, you may need to cool this in certain locales.)
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