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10 Ways to Create a “HOT”
Cannabis
Market
If most microcap stocks were children — and the CEOs and CFOs were their parents — those kids would have long since been snatched away by the child welfare people. The “crime”? Gross abuse and neglect, because no one should treat their children the way so many startup executives manage their microcap stock.
Actually, there are many ways to build liquidity and a high stock price, because effective promotion and marketing are endlessly opportunistic. Also, everything needs to fit together. For example:
Every young company needs an exciting vision, a long-term strategic goal, which grabs attention. Who are you? What do you stand for? How are you unique? Keep it clear-cut and simple — and that goes for the website, Business Plan, pitch deck, etc. An attention-grabbing kick-ass hook is ESSENTIAL.
Do you have a corporate “face”? Having your marketing tied to an interesting, credible person (usually the CEO) can really help. It humanizes the company and makes it easier to remember. After all, a corporation is only a legal entity, but notice how Steve Jobs and Elon Musk became Apple and Tesla’s corporate “face.” Weren’t investors primarily backing them, as much as their companies? (OK, extreme examples, but the principle remains the same.)
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