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OTC markets have always been driven by society-changing trends and breakthroughs, and with technology now flattening, what’s there to take its place? Cannabis’ timing is perfect.
Most tech startups turned out to be long-shots that failed. (Did any of those free apps make much commercial sense?) In contrast, as a whole, cannabis startups look very real.
Legal cannabis will spawn all kinds of off-shoots, with multiple areas for growth. i.e. Industrial hemp will be a monster (and it has barely begun), and medical cannabis will take a significant bite out of Big Pharma.
So yes, cannabis will be a colossal market driver, rivaling past tech booms, which is the good news. Now here is what’s NOT-so-good.
Despite all these advantages, most public cannabis companies will be disappointed. Either because their stock didn’t reach great heights, or because their valuations couldn’t be sustained. And this will happen because their founders didn’t understand a basic truth:
Apart from good timing, there’s NOTHING accidental about a stock becoming, and staying hot. It happens because it was made to happen. A hot stock is little more than a manufactured creation. Period.
After all, a share of stock is just a product, with a fluctuating value based on supply and demand, requiring constant marketing attention. It’s also why many cannabis stocks started strong, and have already pulled back. There was little or no marketing support, and nothing happens with nothing.
So while a stock can catch fire in a super-active industry — and cannabis is something special — that by itself won’t get you very far in a crowded field. You’ve got to promote and market your “product” non-stop. It’s a never-ending process.
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