population either. Without making health claims, there will be great lifestyle CBD products that people will gravitate to and become loyal to - just like they do a Starbucks, and why? Because it makes them feel great, feel better. We hope we become that brand that folks can rely on to do that for them. We think we will.
I wrote extensively how beverages may move to the forefront. We associate beverages with social get togethers, nourishment, quenching thirst, and of course water being the substance that sustains all life. Do you have a target market or because water, functional beverages, and health and wellness is universal … the population is the target market? And because people will ask … are your products designed to be consumed by we humans only?
Great question. Simply put. Everyone drinks water, everyone needs water, everyone needs to Hydrate. So our products, assuming you are of the legal age to consume - are available for everyone.
OK … and the recent passing of the Farm Bill combined with the DEA/FDA decisions on GW Pharma’s CBD plant derived drug (Epidiolex) … all pieces in the puzzle fitting together nicely that when combined with ballot measures, court rulings etc, and growing public awareness and acceptance … I personally believe the end of prohibition in the USA is inevitable and will be sooner than many believe. When Forbes wrote, in 2016, that the American major stock exchanges will never allow a cannabis company to be listed I immediately wrote a rebuttal … yes they will and soon. And once again, there are and that number is growing. Reminds me, congratulations on your own recent Nasdaq listing … to my question …
Absolutely I think Prohibition is on the Horizon, and not in a contentious way against what some lawmakers want. In a positive light, we are seeing the shift happen globally and as long as it continues to be done in a safe, regulated environment then the shift is coming for sure.
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