CANNAINVESTOR Magazine U.S. Publicly Traded Aug / Sept 2019 | Page 115

From A Retail Investor's Perspective

*Food supplement / additive

*Textiles, biofuels, building materials, plastics, etc – more so for hemp

*Crop view of the plant

*Whole plant utilization in time

*Increased public acceptance and expansion of legalization

*But remember – science finds a way much like life finds a way (yes, I learned something from Jurassic Park). Creating pinpoint accurate cannabinoid profiles from yeast in mere days and a faction of the cost of traditional growing is gaining traction.

The task at hand for the typical retail investor is now more than ever the importance of filtering to be left with those companies that have the greatest potential to succeed. From the onset, I have emphasized the need to:

*do due diligence always

*to ensure adequate diversification whether across your portfolio as well as by product line, geography, market, etc within the same industry

*continuous monitoring of your current and prospective investments is critical

*Filter out the noise – a reasonable person probably not seek out much needed medical advice to follow from anonymous sources on bulletin boards, social media, or platforms like reddit.

From a

Retail

Investor's

Perspective