Impact investing is characterized by the intentional deployment of capital to generate social and environmental impact alongside financial return. Cannabis has immense potential for medicinal, agricultural, societal and environmental impact, and shifting attitudes towards this ancient superfood lead it squarely towards the crosshairs of this investment style. While propaganda and prohibition have certainly influenced people’s views on cannabis as a vice, rapidly shifting attitudes allow us to view this plant in light of its impact on our plants, people, planet & profit.
Another noticeable viewpoint shift is the long-held view that social and environmental issues are to be addressed by philanthropic donations while financial returns remain the exclusive driver of investment markets. A growing mindset that desires social impactalongside investment returns explains the growth of impact AUM to over $100 Billion in the US today. The legal cannabis market already exceeds $10 Billion and is growing at a torrid 27% annual pace. The overlap between these is undeniable, as cannabis investments make it possible to do well while also doing good.
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