[JENNY’S] Baked at Home: I do have a business to business (b2b) model set in place, however I see a stronger B to C (b2c) market taking shape with my products. My customers believe in the product with repeat orders and new customers rely on the ability to outreach to us for advice and education.
Q&A 14
CIM: Do you wholesale your product?
[JENNY’S] Baked at Home: The farm and facility I set up will have the capability to white label products. I do not see myself creating a franchise program rather I see Jenny’s baked at home as a licensed brand for other industries wanting to enter the Hemp/CBD market.
Q&A 15
CIM: Do you have plans on franchising or white-labeling your products?
[JENNY’S] Baked at Home: My competitors are some of the usual suspects, as well as, others.
*Lazarus Naturals
*Plus CBD Oil
*Infinite CBD
*Charlotte's Web
*NuLeaf
*Hoboken Hemp
*Joy Organics
*Mary’s Nutritionals
*NY Hemp, Lord Jones
All of the mentioned above have similar products. Jenny’s baked at home is a lifestyle brand, targeting women’s needs. I’ve created Hemp/CBD products that can be used in the kitchen, bathroom, bedroom and so on. I educate my customer on dosing but my products are intended to fold into everyday life habits. The combination of food and nutrients make my products unique and less intimating to the cannabis novice.
Q&A 16
CIM: Who would you consider to be your major competitor? What would be your advantages?