SunIQ: Our CEO, William Azzalino, has had a particular knack for recognizing leading-edge technologies throughout his business career and this is a major factor of his success in business. ‘First-in-thought’ is one of his favorite ways of describing his vision for SunIQ, and what I think he means is that we look for, recognize and invest time and money into developing those processes and technologies that at are the front of development for the industry, that will truly add value, increase efficiency, dramatically improve quality, lower costs, etc. We dig deep and determine what makes sense first, of course, it’s not innovation for innovation’s sake, but we aren’t afraid to get our hands dirty and try new things, in fact doing so is part of the DNA of the company.
Q&A 6
CIM: Your brand vision is to become the ‘first-in-thought’, large-scale producer and processor of pure, trusted federally legal extracts and formulations. What does ‘first-in-thought’ mean?
SunIQ: Our true market differentiator is our ongoing focus on developing processes that are repeatable, scalable and reliable. Very few businesses in this space are even thinking about this right now, most are just trying to survive and stake out a claim as quickly as they can to grab a foothold in this rapidly growing market. Our advantage is that we have a seasoned management team. Our business strategy is to build strong partnerships and develop reliable processes so that our partners, when they join our supply chain, step into a proven model. This strategy will have longevity, because it is based on establishing best practices and then repeatedly challenging them everyday to see where there is room for improvement, so it allows us to stay at the forefront of the market. This approach was pioneered by our President, Joel Rosenberg, Founder of LabConnect LLC, listed as one of the fastest growing companies in the Inc 5000 for ten years in a row. It offers great benefits to our investors because we don’t have to take in massive amounts of capital so our investors get more value for their money.
Q&A 7
CIM: Why is it so important to develop partnerships with producers and processors to expand existing farming and drying operations and extraction facilities? What are the advantages to these partnerships?
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