Fia also notes how CVG will stand out from competitors in the market and raise awareness in the investment community.
“If you differentiate yourself from the market, you will attract the attention of investors,” he says.
The company’s vertical integration is critical in a market where the cannabis flower will become a commodity in the future, and Fia expects CVG to distinguish itself by creating various products that appeal to the cannabis consumer. He believes the company is well-positioned to create its own brands or in-license third party brands, bolstered by a strong team, industry contacts, and the ability to adapt as the market changes.
“This is not a market that’s stagnant. It’s in flux,” Fia concludes. “I think that we’ve got a very good, smart team that has grown small companies into very large companies, and I think we’re going to be positioned nicely in the future to be one of the top cannabis companies listed on the TSX.”