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• No indication that you’re thinking different, outside-the-box. Great marketing is always highly individualistic, opportunistic. Where’s your pizzaz?!
• Another common problem for a company heading into its second round of financing: There’s a bit of this + a bit of that = not much of anything. Meaning: some ventures go off in all directions — like, throwing enough s**t against the wall, hoping something will stick.
• Also multi-page corporate presentations that go on and on, like some boring college lecture. Problem: There’s nothing that grabs your attention up-front, no call-to-action at the end, and too much information in between.
… and so on. It’s like that Kevin Costner baseball movie. In this case, grow a lot of pot and they’ll buy it. (Not necessarily, and early investors are usually savvy enough to spot the pitfalls.)
Bottom line: Too many cannabis entrepreneurs don’t know how to SELL their dream — and in this market, that’s crucial.
A great new industry is being created, that will be multi-faceted with all kinds of opportunities that can sometimes be hidden. Thus, will Washington State growers be legally permitted to sell retail? Maybe, and that can lead to many possibilities.
Just be loose, and endlessly opportunistic.
Patrick W. H Garrard