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Public company?
Don’t treat your shareholders like mushrooms
(Best kept in the dark — an old joke.) But seriously, most public companies fail in two respects: First, they don’t regularly communicate with their shareholders, draw them into their corporate families, keep them up-to-date, and make them feel valued and wanted.
Big mistake. Investor who really believe in your company will rarely sell, but will buy more shares, and they’ll brag about “their” cannabis company to friends and family. You’ll have a free sales force, which is priceless.
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Survive and Thrive in a Tough Cannabis Market