CANNAINVESTOR Magazine U.S. Privately Held Companies May/June 2018 | Page 182

By Daniel Adler-Golden

182

Survive

and Thrive

in a Tough

Cannabis

Market

By Patrick W. H. Garrard

Everyone knows that great times lie ahead for cannabis and hemp — recreationally, medically, agriculturally. Trouble is, for many young ventures, while the future looks bright, the present can be pretty damn difficult.

So what to do about the here and now?