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Sequoia Nys
Chief Operating Officer
Sequoia's experience:
20+ years of industry experience, ranging from constructing, upgrading, and managing indoor and outdoor cultivation and nursery operations;
A second generation grower, and a native of Humboldt County, Sequoia has been on the industry forefront in technology, engineering and Cannabis horticulture by virtue of his varied experience working with a broad range of professional cultivators, cloners and manufacturers;
As a cultivator, he was one of the first to develop and implement light deprivation techniques, and is among those responsible for popularizing several strains that are now commonplace, such as Headband and Blackberry Kush;
Sequoia also has experience in marketing and advertising and as on air talent at several radio stations, and as a promoter, producer and public relations specialist for various entertainment ventures;
Served as a community organizer and was involved with voter registration and signature gathering efforts that led to the passage of the Compassionate Use Act of 1996.