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The same goes for your brand, and building brand-loyalty. And that’s essential because consumers are loyal to favorite brands, to which they’ll come back again and again — if you’re loyal to them.
It’s not rocket science: Provide great service, good quality, competitive pricing, with an engaging image that makes your company likeable — and you’ll do fine.
Also create some buzz that will get you talked about. A little controversy never hurts — though not too much! — but always make sure it’s built around your brand. Dare to be different, in a non-flaky way.
Secret of great PR
Have you noticed that some people seem to be all over your local media? They’re in your local newspaper, on your local TV, they’re always there — sort of like home-town celebrities.
How do these characters get away with this? Very simple, actually.
On the one hand, TV producers and media editors are always under the gun to come up with fresh angles tied to newsworthy topics. They have to fill space with content, every day, and there’s nothing more newsworthy than cannabis.
Now, admittedly, in some states, cannabis ain’t so cool — but you won’t be doing business there in the first place! So, obviously, I’m only talking of regions that are cannabis-friendly, in which you’ll be doing business, and you should start hanging out with the media guys.
Get to know them, they’re invariably friendly, and keep peppering them with fresh story ideas. You don’t need a PR person for this, and you sure don’t want to be shy or bashful. Inhibition is poison for plentiful publicity.
You have a cannabis-related product or service, so flaunt it!