How to Find an Investor for Your Cannabis Business
Cannabis publicity is a goldmine. Mine it!
The media hunts in a pack, always going after whatever is new and newsworthy. Editors and TV producers are always veering from over-looking to over-exposure, and right now, anything related to cannabis is HOT. (Of course, I’m only referring to the national media, and those states where cannabis is legal. Elsewhere, use common sense.)
But if your company is selling something cannabis-related that makes for a good story, has good visual potential — then go for it! You’ll generally find the media very welcoming, and you won’t need a PR firm to make contact with bookers and editors. (PR people are helpful, just not essential.)
I mentioned earlier about 18’ cultivation walls that grow cannabis faster and most cost-effectively, and a “Miracle-Gro” from NASA that can make plants grow 40% faster. Both are media-perfect, yet have so far been mostly been overlooked.
So why is this a big deal? Because the best way to sell something — publicly-traded stock or product — is so have someone first discover it for themselves. And if that can happen in, say, Forbes or Bloomberg Business-week or The Wall Street Journal, then you’ll have struck a very rich vein.
It can be worth a fortune, quite literally.
Finally …
There’s nothing accidental about what makes a company “hot,” especially one that’s cannabis-connected. At the same time, it doesn’t take rocket-science to spot some really stupid cannabis startup that’s destined to go nowhere.
More about this in the next issue, because there’s a lot of chaff out there, and plenty of wheat, too. You just need to separate the good from the useless. And it’s not that hard, compared to the tech field.
Did you ever (honestly) understand even half of that stuff?!! I’ll bet not, but cannabis IS understandable. Just don’t be gullible.
See you next month!
Patrick W.H. Garrard
www.pwhgarrard.com
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