CANNAINVESTOR Magazine U.S. Privately Held Companies March 2018 | Page 130

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Advantages of an IPO:

As stated in the reasoning above a company will obtain the funds needed for the various initiatives. Another advantage of the company going public is the publicity that comes along with it allowing for potential new consumers that may have not otherwise had an opportunity to hear about them. Additionally, the company founders may be able to cash in on their hard work as investors begin to recognize what the company has to offer and the value associated with them.

Disadvantages of an IPO:

Of course, not every aspect of going public is going to be hunky dory. Some of the hurdles that a company may face in going public include the legal work associated such as financial disclosures. On top of

this, the regulations for financial filings and

reporting are costly and may even require

bringing on a new investor relations

department to handle this. One concern that

many have is the potential shift in focus that can

occur where the short term success tends to trump

the long-term growth as management tends to

get scrutinized, thus pressuring them to do what

is in the immediate investors best interest.