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Publicly-traded company?
Talk to your shareholders on a regular basis. Take them into your confidence. Tell them what the company is doing. Share your dreams, and don’t treat your investors like mushrooms. (Best kept in the dark.)
Finally, there’s nothing mysterious about smart
effective marketing. Most of it is fairly obvious. All that’s required is creative opportunism, good execution, and just DO it —and everything else is probably dumb.
And that’s the sad thing: Cannabis is booming, and is the world’s fastest-growing industry. And a lot of promising young ventures should be pulling in sufficient funding, but they’re not — often for some pretty dumb reasons.
What about you? Tell me what you’re doing.
Patrick W. H Garrard
www.pwhgarrard.com