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Make your story interesting, informative.
And if your company has limited story-potential? Then expand your company’s perimeters with intriguing, relevant, topical future activities that are “in the pipeline,” or “under development.” Remember also, that every great story needs a logical flow. Cut out the irrelevant information, stick to the main points.
What’s most important for a pitch-deck?
An up-front “grabber” to pique the reader’s interest. Capture your reader in the first 15 – 30 seconds, or you’ll likely lose him. Most decks make this mistake with an opening that’s flat and boring. And don’t get hung up on your length. Sure, short is better than long for a deck, but it’s more important to be concise and tell a great story.
A deck must also stand out from the crowd and get noticed. Trouble is, they become a blur when they’re packed with tedious information. No focus. No story. DUMB! But every venture has a story somewhere. Keep digging, embellishing what you have (!), until you’ve got something good
What’s most important for a pitch-deck?
If you have the courage to appear unique in a positive, non-flaky way, then your promotional marketing automatically becomes more effective. Most CEOs and entrepreneurs are way too timid.