CANNAINVESTOR Magazine U.S. Privately Held August 2018 | Page 124

Smart vs. Dumb

By Daniel Adler-Golden

124

By Patrick W. H. Garrard

Cannabis is the fastest-growing industry on earth, and early-stage funding has been pouring into this increasingly ‘respectable’ industry. So why do so many young ventures have trouble raising capital, while others are doing just fine? It’s a combination of many things, smart and dumb.

Investor Marketing: