CANNAINVESTOR Magazine Unites States March / April 2019 | Page 159

Brian Sudano, Director

Mr. Sudano is Managing Partner of Beverage Marketing Corporation and BMC Strategic Associates. Mr. Sudano has been Managing Partner of Beverage Marketing Corporation since July 2008 and Managing Director of Beverage Marketing Corporation from September 2000 to July 2008.

Their management team is also quite impressive such as:

Nick Gagliardi Jr., National Director of DSD

Throughout his career, Mr. Gagliardi has gained extensive experience in the beverage industry with companies such as: Great Artisan Beverage, LLC, Monster Energy, Liquid Investments and Mesa Distributing. Mr. Gagliardi earned his Bachelor of Arts degree in Hotel and Restaurant Administration from Washington State University. He also completed the Food Industry Management Program at the University of Southern California in Los Angeles, CA.

So we have impressive growing revenues, low public float (shares), and a best in class team. Their target market is the USA which of course is significantly larger than Canada.

WTER is also in the industry I have said will lead in ROI – Health and Wellness. Those two words are also why the Cannabis Industry will indeed grow to over $1Trillion globally including Hemp before long (you can look this stat up) Hemp alone was USD$820M in 2017. But remember, their product is also a top water beverage – multibillion dollar industry in the US alone. But to me, ROI is ancillary or collateral to the greater good as we shift away from synthetic pharmaceuticals and the array of artificial ingredients that some believe plague our diets.

Let’s now look at their product … water! Or is it? Sometimes the easiest thing is to get it straight from the horse’s mouth and this is straight off of their website:

Alkaline88® can be a key ingredient for a healthful lifestyle. Our premier water products deliver the perfect balance of pH hydration which aids and enhances our busy modern lifestyles. To get and stay fit, we all need an adequate supply of water every day – and that means more than just a bottle here and there. Expensive bottles of water with little or no mineral content, or attention to pH balance have been over-consumed for years … to truly enjoy the benefits of Alkaline Water, we encourage everyone to make it their primary beverage consumed on a daily basis. The choice is yours. Get the best balanced water in a serving size that suits your lifestyle.