CANNAINVESTOR Magazine Privately Held Companies January 2018 | Page 112

SOLUTION

112

Cana-Coin

Incorporated

Wellness Market

Which Product Categories Account for the Increasing Wellness Market Size?

There are several common threads that stand out across the various definitions of wellness. Wellness is multi-dimensional and holistic. It changes over time, and along a continuum, and is most importantly individual. Witch is also influenced by the environment and community. The next trillion dollar industry globally, the Health & Wellness market space is dominated mostly by beauty and anti-aging product sales at $679 billion, followed by fitness and mind + body exercise ($390 billion) and health eating, nutrition and weight loss sales ($277 billion).

Other product sales that complete the Health & Wellness market are complementary and alternative medicines, wellness tourism, spas, medical tourism and workplace wellness. In the United States alone, women invest $125 billion against their nutrition, $40 billion against alternative medicine and $25 billion against OTC drugs